Our mission

We help people reclaim their time and build a healthier relationship with their phones, so they can focus on what actually matters.

Why I built this

At my worst, I was on my phone up to eleven hours a day. Seven on average. I'd cut back, hold out for a few days or weeks, then end up right back where I started. I tried app blockers too, and ended up overriding or uninstalling every single one.

None of this made me unusual. Most people I know do some version of it: the check before you're out of bed, the five-minute break that quietly becomes forty.

One day, I put my screen time on a life calendar. At my rate, I'd spend twenty-six of my remaining waking years looking at a screen. That left about twenty for work and free time combined, not counting sleep. I stared at that number for a long time, and knew I needed to change.

30 years already lived 26 years on a screen, at my rate 20 for everything else

As a remote worker, quitting my phone was never an option. More friction wasn't the answer either. The solution I needed had to work with my life, not against it.

I needed to get down to the root cause of my phone habits. I started asking myself "why am I reaching for this, right now?"

On tough days, the answer was "I'm avoiding something hard I need to do", or "I'm bored and don't know what to do", or "I'm feeling anxious and need a distraction".

Naming the reason was often enough to break the reach.

But when I needed the question most, I was the least likely to ask it: on the couch after a hard day, thumb already on Instagram, or in bed, watching YouTube when I should have been sleeping. I wanted a coach in those moments, asking for me.

So I built it. It asks the question right in the moment, before the scroll starts. A coach, not a blocker. That's Memento Mode.

Your reasons for reaching will be different from mine. But the reach is the same, and it breaks the same way: by noticing what you're really looking for. The coach is there so you don't have to catch that moment alone.

— Nicholas Li

What you get back

More than hours. Focus that holds. Time with the people in front of you. Room to hear yourself think.

Memento mori. Memento vivere. Memento Mode.

Remember you must die. Remember to live. Every moment we give to mindless scrolling is a moment we don't get back.

Join the waitlist

Coming soon. Android first, then iOS.